< Back Beth Rowley Level 2 Diploma in Optical Support Beth joined Taylor Biddle 2023 and has worked in optics for over 3 years brining a wealth of knowledge and expertise. She really enjoys helping people pick the perfect frame and has a keen eye for detail. In her spare time she enjoys yoga and spending time with her dogs who keep her very busy. Optical Dispenser

< Back Tom Green Level 2 Diploma in Optical Support Tom has been at Taylor Biddle since 2018 and has currently going into his final year of his Dispensing Optician Degree. He enjoys working in our busy environment and is passionate about customer care. Tom likes music, such as The Stone Roses and Oasis as well as wartime history. Also he loves socialising with friends and is a massive West Brom fan. Student Dispensing Optician

< Back Donna Lloyd Donna has been working at Taylor Biddle since 2016. She loves the diversity of her job and meeting new people as well as welcoming back our loyal regulars. Donna lives in Wolverhampton with partner Graham and 2 teenage children. She enjoys reading, going to the theatre, meeting up with friends and socialising with our TBO family. Donna is self confessed the world’s biggest Elvis fan! Branch Manager Optical Dispenser

< Back Karen Rock Karen have been with Taylor Biddle Opticians since December 2019, working in a number of other customer service roles over previous years. She enjoys all aspects of busy environment working within our Compton team. In free time Karen likes taking long country walks. Admin & Optical Assistant

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< Back Devinder Sidhu Level 2 Diploma in Optical Support Dev has been working at Taylor Biddle Opticians since 2007. At the age of 16 she started as a receptionist and after completing an optical dispensing course her role changed to an optical dispenser. She enjoys helping patients with their spectacle journey, choosing frames and lenses which best suit their needs and requirements. Dev likes to socialise with family and friends, as well as cook and read. She also loves football, tennis and badminton. Optical Dispenser

PRIVACY POLICY Your Privacy At Taylor Biddle, we are committed to the highest privacy standards. However you choose to interact with us, we will only collect data that is necessary for us to deliver the best possible service and ensure you are reminded about appointments or anything else relevant to your ongoing care. This policy provides detailed information on when and why we collect your personal information, how we use it and the very limited conditions under which we may disclose it to others. Collection of your Personal Information In addition to your basic contact information (name, date of birth, telephone numbers and your addresses) we will collect other relevant details including current and past health and medication information, your examination results, payment details and lifestyle information. We may also store associated information received from other health care professionals as part of your ongoing care. How we use this information The information we collect about you is used to ensure we provide you with the best and most appropriate products and services. In addition to your ongoing eye care, we will remind you when appointments are due and suggest relevant products or services that we believe would be of interest. We use your contact information to respond to queries from you, and where appropriate your bank details to collect Direct Debit payments as agreed. We may occasionally contact you to ask for your feedback on the services we have provided and to offer the opportunity to trial new products. Our policy on storage, processing, and retention of your information To provision and manage our services, your data is stored and processed by Optix Software Ltd within their UK facilities that are certified to ISO27001. If we collect Direct Debits from you these payments will be processed by Eyecare Payments Ltd. Any third-party company is only permitted to process your data for the specified purposes and in accordance with our instructions. We retain your information for as long as reasonably necessary to provide our products and services and to maintain records to satisfy tax and other legal requirements. How and when we may share your personal information Where necessary we may disclose your information to health care professionals including the NHS. We may also pass information to external agencies and organizations, including the police, for the prevention and detection of fraud and criminal activity. Should any claim be made, we may pass your personal information to our insurers and if our business is wholly or partially transferred to a third party, your personal information may be one of the transferred assets. Your rights with respect to the Personal Information we hold You are entitled to access the personal information that we hold on you; any such request should be made using our contact details below. If any data we hold is inaccurate, this will be corrected promptly on request. In certain circumstances, you can request that we erase your data which we will do where this would not prevent us from meeting our legal and regulatory obligations. Updating your communication preferences You may ask that we do not send you communications using any of the contact details we hold on our records, this may include your email, SMS, telephone and postal information. You may also request we restrict our communications to clinically necessary messages. Your personal preferences can be changed at any time by using the link at the end of every email and SMS message we send or by using our contact details below. Use of cookies Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. The table below explains the cookies we use and why. Cookie: Cookie preference Name: CookieControl Purpose: This cookie is used to remember a user’s choice about cookies on ico.org.uk. Where users have previously indicated a preference, that user’s preference will be stored in this cookie. Cookie: Language selection Name: language Purpose: This cookie is used to remember any selection a user has made about language on ico.org.uk, using the language selector, so that the site will be shown in their chosen language when returning to the site. Cookie: Universal Analytics (Google) Name: _ga, _gali, _gat & _gid Purpose: These cookies are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in a way that does not directly identify anyone, including the number of visitors to the website and blog, where visitors have come to the website from and the pages they visited. Cookie: YouTube cookies Name: PREF*, VSC*, VISITOR_INFO1_LIVE* & remote_sid* Purpose: We embed videos from our official YouTube channel using YouTube’s privacy-enhanced mode. This mode may set cookies on your computer once you click on the YouTube video player, but YouTube will not store personally-identifiable cookie information for playbacks of embedded videos using the privacy-enhanced mode. PREF - * Expires after eight months VSC - * expires at the end of your session VISITOR_INFO1_LIVE - *expires after eight months remote_sid - * expires at the end of your session Cookie: Vimeo cookies Name: player - vuid Purpose: We embed videos from our official Vimeo channel. When you press play Vimeo will drop third party cookies to enable the the video to play and to collect analytics data such as how long a viewer has watched the video. These cookies do not track individuals. Cookie: HotJar Name and Duration: _hjClosedSurveyInvites - 365 days _hjDonePolls - 365 days _hjMinimizedPolls - 365 days _hjShownFeedbackMessage - 365 days _hjid - 365 days _hjRecordingLastActivity - Session Length _hjTLDTest - Session Length _hjUserAttributesHash - Session Length _hjCachedUserAttributes - Session Length _hjLocalStorageTest - Under 100ms _hjIncludedInPageviewSample - 30 Minutes _hjIncludedInSessionSample - 30 Minutes _hjAbsoluteSessionInProgress - 30 Minutes Purpose: These cookies are used to track the customers experience and use of the website. We use this information to improve the functionality of the website and improve the customer experience. The cokkies do not collect information that would directly identify anyone. Cookie: Wix Name and Duration: XSRF-TOKEN - Session Duration hs - Session Duration svSession - 2 Years SSR-caching - 1 Minute _wixCIDX - 3 Months _wix_browser_sess - Session Duration consent-policy - 365 days smSession - Session Duration TS* - Session Duration bSession - 30 minutes fedops.logger.sessionId - 365 days wixLanguage - 365 days Purpose: wix - These cookies are used to maintain and improve the customers experience of the website. We uuse the information to identify registered members, monitor and analyze performance, operation and effectiveness of the platform and ensure the security and safe use of the platform. Cookie: Facebook Pixel Name: c_user – 365 days xs – 365 days fr – 90 days _fbp – 90 days oo – 5 years dpr – 7 days wd – 7 days presence – session duration sb – 2 years dbln – 2 years csrf – 24 hours Purpose: These cookies are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in a way that does not directly identify anyone, including the number of visitors to the website and blog, where visitors have come to the website from and the pages they visited. Managing cookies You can remove any cookies already stored on your computer and you can control how your web browser deals with cookies by changing your browser settings. However this may prevent you from using parts of our website. Many browsers give a range of options for managing cookies, including obtaining consent for every cookie, blocking certain types of cookie and blocking cookies from unrecognised websites. Finally, you can set your browser to block all cookies however you should be aware that many sites will not work as smoothly as you are used to and some basic functionality that is dependent on cookies will not work at all. The following links go to the relevant help sections for the major web browsers and explain how to manage your cookies: Chrome https://support.google.com/chrome/bin/answer.py?hl=en&answer=95647&p=cpn_cookies Safari OS X http://docs.info.apple.com/article.html?path=Safari/5.0/en/9277.html Safari iOS http://support.apple.com/kb/HT1677 Internet Explorer http://windows.microsoft.com/en-GB/windows7/How-to-manage-cookies-in-Internet-Explorer-9 Firefox http://support.mozilla.org/en-US/kb/Cookies?s=cookies&r=0&e=es&as=s Android http://www.google.com/support/mobile/bin/answer.py?hl=en&answer=169022 Blackberry http://help.blackberry.com/en/blackberry-q10/10.3.1/help/mwa1334238823957.html Windows phone http://www.microsoft.com/windowsphone/en-us/howto/wp7/web/changing-privacy-and-other-browser-settings.aspx Privacy Policy updates We reserve our right to make any changes and updates to this privacy policy without giving you notice as and when we need to. Our most up to date privacy policy is always available on our website. Last updated: April 2022 Contacting us Visit our contact page to find our most up to date contact information.

< Back Tracey Taylor BSc (Hons) MCOptom Tracey graduated in Optometry from Aston University, then worked for independent opticians, and as a locum optician for a few years to gather experience. She met up with Mike Biddle whilst working in the old Wolverhampton Eye Infirmary- and they went into partnership starting Taylor Biddle Opticians in Compton in 1994, followed by the Wombourne practice in 1996. Mike retired from the partnership and Olha joined in 2014 and Hasan in 2021. Tracey was on the Local Optical Committee for over 15 years, becoming co-chair. She has always been keen to embrace new technology and TBO were the first in the Midlands to have retinal cameras, then 3D OCT scanner, and Optomap. She strongly believes that the patient is the centre of the business and this has become the ethos for the whole business. Tracey is a keen tennis player and horse rider, competing in eventing horse trials. She is married to Andrew, a vet, and they have two daughters. They enjoy walking holidays- in fact all sorts of holidays, and seeing friends. Optometrist Director

< Back Joanna Peppiatt BSc (Hons) MCOptom Joanna has been qualified Optometrist since 2007 after graduating from Anglia Ruskin University. She enjoys all aspects of optometry and specialises in Eyedream Orthokeratology Contact lenses. She likes reading, running and spending time with family. Optometrist

COVID-19 URGENT EYESERVICE (CUES) We can now see you under a free service (if you’re registered with a Wolverhampton or South Staffs GP) for minor eye conditions, instead of you having to go to the Eye Infirmary. This free service is available for people of all ages. Our optometrists have undergone further training in order to treat a number of minor eye concerns. Please note that this is not a sight test. Also, if you have a major eye condition that is being regularly monitored by your optometrist or hospital eye service, it will not be covered by this service; for example, cataracts, diabetic retinopathy or glaucoma. WHAT CONDITIONS CAN BE TREATED AT A MECS APPOINTMENT? Foreign body in the eye Red eye or eyelids Dry eye, or gritty and uncomfortable eyes Irritation and inflammation of the eye Significant recent sticky discharge from the eye, or watery eye Recently occurring flashers of floaters Ingrowing eyelashes Recent and sudden loss of vision HOW CAN I MAKE AN APPOINTMENT? To make an appointment, call us and you will be asked some questions about your symptoms. This will enable us to assess how quickly you need to be seen, which will be within 24 hours in urgent cases and within a few days for a routine appointment. Please bring your glasses and a list of your current medication along to the appointment. The optometrist may put drops in your eyes to enlarge your pupils in order to get a better view inside your eyes. You should not drive until the effects of these drops has worn off, which may take a few hours. Our optometrists are able to issue prescriptions to treat minor eye conditions. If your condition is more serious, the optometrist will book you an urgent appointment at a hospital eye clinic. If you need a routine appointment with a hospital, the optometrist will organise this for you. You may also be advised to make an appointment with your GP if your eye condition is related to your general health. Before you go to hospital, ask your optometrist. Quick links: GET IN TOUCH EYE TESTS

DRY EYE & RED EYE ASSESSMENTS At our practice, we often come across patients with ocular hyperaemia (red eye), discharge and discomfort. This is primarily managed with ocular lubricants, over-the-counter remedies and remedial eyelid hygiene. For patients who are not entitled to exemptions from NHS charges, we can prescribe ointments and eye drops via signed orders. We find that the majority problems leading to red eyes are not from infections, but often allergic/seasonal conjunctivitis which would not benefit from anti-biotic medication. It may be that your case requires urgent intervention and so we ensure to see red eye patients as soon as possible upon arrival to the practice. We find a brief appointment (15 minutes) is sufficient to make a diagnosis. As the examination is only of the external eye, a full eye examination or refraction is not normally required. WHAT CAUSES DRY EYE? Ageing over 60’s are the most common group to suffer Hot, dry or windy climates – causes evaporation of tears Inflammatory diseases – e.g. Rheumatoid arthritis affecting the joints is associated with higher risk of dry eyes. Side effects from medications – e.g. The oral contraceptive pill HOW IS DRY EYE SYNDROME TREATED? There is no absolute ‘cure’ for dry eye syndrome. However, most people can get significant relief from symptoms using a variety of treatments and measures. LID MARGIN HYGIENE If the underlying cause is blepharitis or lid margin disease, then treating this can often improve the ocular surface and reduce symptoms. This can be done by simply applying a hot compress using hot tap water and a clean flannel to the eye each day, and then cleaning the lid margin with the water and the flannel. Some people recommend using chemicals such as baby shampoo and sodium bicarbonate, but more often than not, these can cause ocular surface irritation, and so at least initially, are best avoided. LUBRICANTS Regular lubrication in the form of gels or drops can help keep the surface of the eyes wet, and thus reduce symptoms. Often, this is combined with lid margin hygiene. There are a wide range of eye drops available – consult your optometrist, GP or ophthalmologist for advice on which to use. For a full dry eye and red eye assessment contact us at Taylor Biddle today. GET IN TOUCH

< Back Hollie Bullock Level 2 Diploma in Optical Support Hollie has worked at Taylor Biddle since 2013, progressing from receptionist to Optical Dispenser. Her favourite part of the job is helping our customers choosing new frames- there’s nothing better than finding ‘ the one’! She has a degree in Fine Art and loves make up and fashion. Branch Manager Optical Dispenser